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Almay Signs Bibb as Brand Ambassador

Newest face in global cosmetics campaign

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By: TOM BRANNA

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Revlon, Inc. announced that its Almay brand has signed one of Hollywood’s rising stars, Leslie Bibb, as its newest brand ambassador. She joins Elaine Irwin-Mellencamp and Marina Theiss, who currently represent Almay worldwide. In her new role, Ms. Bibb will be the face of new and existing cosmetics collections and will appear in global multi-media campaigns that include television, print, in-store and internet placements. “I am thrilled to be joining the Almay family,” said Ms. Bibb....

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